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Low Cost Advertisement To Expand Your Business
You want to promote your business, your website or your services but you have a limited budget. You want to get the best mileage for every single rupee you spend. Then read this article to promote your business with minimum cost and with good returns.
Let us look at the various mediums of advertisements.
- Newpapers
- Television
- Trade Magazines
- Promotion or Sponsoring Sports and Events
- Road Shows
- Radio
- Online Ads
Let us look into each individual mediums. Newspaper is very costly and have very limited life. It is stale next day. Life of the ad is only one day and even a quarter page ad in newspaper having 100000 circulation will run Thousands of rupees. Whereas Television ads are much costly depending on the time slot. One need to shoot an ad film which makes it a very costly proposition beyond reach of small business. Same thing with trade magazines where shelf life is little more than newspaper. Radio and Roadshows are also beyond reach of many small business.
The best way to promote business is to have web presence which is very cheap. One can get a good web site designed for as low as Rs. 2500. There are lot of free classified sites where you can advertise your business and give a link to your site. Also get listed on google adwords where you get qualified leads routed to your site. It is like having a good sales executive.
The other mediums which are not listed above is moving ads. These are special to India. There are lot of 3 wheeler taxis or Autos in all cities and big towns. These autos go around the city entire day commuting passengers. A beautifully designed poster can be pasted on the backside of the auto which costs less than Rs.100 per month including printing and other charges. With a budget of Rs. 5000 one can promote on more than 100 autos. Imagine 100 autos going around on the main roads of the city and carrying the ad for the entire month, the result will be great much higher than all other mediums and at very low cost and bang on the target of the market you want to service.
The other low cost medium is SMS. Every 5th Indian is carrying a mobile phone that is more than 200 millions. SMS is the best way to reach the mass base of consumers. It costs just 1 paisa per SMS. It lands directly in the mobile and stays as long as customer do not delete the message. In dollar terms one can send 4500 SMS for each dollar.
One can build their business using low cost marketing techniques listed above. They are already tested to promote ezeeloans web site and got a very good response. So give it a try.
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